Bill Lafferty on a mountain summit

Bill Lafferty

Earning trust one engagement at a time.

Between the ages of 19 and 34, I lived in Japan for a total of eleven years. Spending my formative adult years there shaped me, both professionally and personally. Learning the language in particular gave me a lens on the world that still helps me keep an open mind.

What left the biggest impression, and what took me time to appreciate, was the relentless dedication to giving customers a world-class experience in every facet of life. Wages in Japan are low, but the stakes for pride are high.

LocNavigator is my way of bringing that same standard to localization. Buyers face complex vendor and technology decisions every day, with little objective guidance. Without it, LSPs and TMS vendors fill the gap with self-interested reports, benchmarks and pitches, and buyers are left to navigate alone.

Outside of work, I spend time with my family, hit the trails as often as I can, do woodworking, write, travel when I get the chance, and keep my Japanese alive.

“LocNavigator exists because buyers face complex vendor and technology decisions with almost no objectively neutral guidance.”

Linguist

Fourteen years as a Japanese-to-English legal translator, starting at Mori Hamada & Matsumoto, one of the largest law firms in Japan. Co-founded TBSJ, a Tokyo provider specializing in legal and financial translation. I know what quality costs to produce and the pressure the people producing it are under.

Solutions Architect

Solutions architect at Phrase (then Memsource) and senior solutions architect at Acclaro, a global language service provider. I designed TMS implementations and workflows for enterprise buyers. I know how vendors package, price, and pitch, because I did it.

Senior TPM

Senior technical program manager at Toast, owning localization technology and workflow automation. I know what it means to answer for outcomes, budgets, and vendor performance from the client side.

Advisor

LocNavigator, LLC is the practice all of this feeds into: independent advisory for localization professionals, with no tools to sell and no vendor to answer to.

On the trail